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Small Pico Projectors Poised for Big Growth

Christine Persaud - - Pico projectors, tiny projectors that connect to portable devices and project images or video from them, are far from hitting the mainstream market just yet. But research firm In-Stat sees a viable spot for them, and predicts major growth in the category.

Key opportunities for pico projectors stem from consumer want to share so much digital content. Rather than seeing a group of girls huddled around a mobile phone to watch a video, for example, a pico projector can be used to project said video onto effectively any flat surface. From a business perspective, they could be used with traveling salespersons to project presentations or sales figures from a connected netbook to a small group of potential clients in a coffee shop or small boardroom.

While In-Stat feels that growth is inevitable in this burgeoning category, the firm does admit this will take time. However, In-Stat believes that the market for pico projectors will exceed US$1.1 billion within the next five years.

Several companies, like Optoma, 3M, and AAXA, already have pico projectors on the market. Samsung even has a mobile phone available in Korea with a pico projector built right into it! Nikon is another company to hop on this bandwagon, having recently introduced the Coolpix S1000pj, a touch-screen digital camera with a built-in pico projector, and the ability to capture 720p video.

Still, In-Stat says that cell phones will lead the pico projector category, while computing and consumer products will follow behind.
Published Tuesday, August 25, 2009 9:26 AM by jcole
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