Commercialintegrator.com - Kevin Kelly
A video content revolution is underway as an increasing number of enthusiasts are adopting camera drones to broadcast vital information.
As drone popularity increases, dealers are presented with opportunities to integrate camera drones into specific vertical market applications. In 2015, the category is truly set to take off and commercial integrators that have applicable clientele can capitalize.
In variety of scenarios, camera drones can be useful in capturing aerial photography in the form of data. The agricultural industry, for example, is an early adopter of drones to assist in their daily practices. Camera drones offer farmers valuable data to determine irrigation needs and help plan harvesting.
Covering expansive distances, camera drones enable the private use of technology on their own land. Collecting data via remote control saves the farmer time, as it essentially replaces the action of getting into a pick-up truck and traversing the land. This also proves to be cost-effective, as farmers can more accurately determine the required irrigation levels and fertilizer use, eliminating waste.
First responders are also adopting drones as a means to monitor dangerous situations in real-time. Law enforcement, local police and firefighters use aerial photography and cinematography to monitor potentially life-threatening situations like fires, floods or traffic accidents.
In case of a natural disaster, law enforcers may deploy multiple drones at once to assist in search-and-rescue initiatives. This is a more effective way to search for missing people, or to warn others to stay away from dangerous areas. Drones deliver immediate and ongoing awareness, so that first responders can safely and effectively monitor a situation.
Educators are also adopting drones to enhance security efforts. For example, higher education facilities such as universities are purchasing multiple drones to act as an extension of their campus security and surveillance systems. Drones provide more accurate and widespread coverage, and will help security officers to keep university students safe. K-12 environments are bound to follow.
Once an end-user decides to purchase a camera drone, you have an opportunity to work with them on developing content transmission and storage, along with the various monitors and drone pilot controls required. It all adds up to selling a small, or large, command and control solution with every drone as well as video content editing and storage equipment.
With numerous camera, content transmission, and command and control options, integrators will have the opportunity to specify unique solutions that provide meaningful solutions to end-users and profits to the dealership.
In the coming year, as legislation is enacted and provides clarity to the marketplace, expect more companies to utilize the exciting, convenient and beneficial tools that drones have to offer. Expect new markets beyond agriculture, first responders and schools to implement drones into their practices. This shift is bound to provide a wealth of opportunity for solutions-minded integrators, who will be one step ahead of the trend.